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At-a-glance
This project was a part of Google's UX design certification on Coursera where I selected the prompt "Design an app for parents to purchase and resell clothing."
Problem
Parents often struggle with the high cost of clothing for their growing children, as kids outgrow clothes quickly, leaving gently used items unused. Additionally, finding an easy and reliable way to resell these clothes can be time-consuming and inconvenient.
User-centred design process
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Personas
To help communicate information about users, I created two fictional personas showcasing two different problems.
Problem statement
Neelam is a teacher
who needs to resell clothes
because she wants to free up space in her house and to earn in the process.
Problem statement
Rahul is a freelancer
who needs good quality clothes that are cheap
because he is on budget.
User journey map
Mapping out the flow of Neelam’s user journey revealed the benefits of creating an app for users who want to resell their clothes.
Goal statement
This app will let users buy and sell old clothes which will affect users who want to earn by selling old clothes and users who want to buy high quality used clothes by making the task to find old clothes easy and offering fair price to buyers and the resellers.
We will measure effectiveness by reviewing the feedback received from the users.
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Storyboards
Storyboards were used to visualise user experience, close-up storyboards to focus on the product itself and how it works
Low-fi Sketches
Early in the prototyping phase, I created multiple wireframes for each screen so that I had different versions to compare and test.
4 versions of ‘buy’ page were drawn and the final version was refined with the elements from each of them.
Low-fi wireframes
Going forward these low-fidelity designs were also used for the usability study.
Usability study
An unmoderated usability study was conducted with the research goal "figure out if users are able to perform the core functionalities of the app". A survey was provided to 5 participants in which a link for the low-fi prototype was provided along with tasks that they were asked to perform.
Affinity diagram
Affinity diagram was used to organise data collected from research and to get actionable insights from the data.
Patterns, themes and insights
Patterns were observed from the data and were further translated to themes and insights. As the next step, insights were implemented in the designs.
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Reflection
This UX case study has been a challenging and rewarding experience for me. As this was my first UX case study it opened a whole new experience for me.
I was introduced with research which was entirely a new field for me. From building surveys to reflecting on the feedback that I received.
I am glad to learn that even by making small changes, we are able to yield big impacts and create a great experience for users. It is so important to always validate our assumptions through testing.​